https://theoryintelligence.com/briefing/Sourced writing on evidence, trust and decisions from Theory Intelligence.https://theoryintelligence.com/briefing/can-you-trust-ai-generated-consulting-reports/https://theoryintelligence.com/briefing/can-you-trust-ai-generated-consulting-reports/Wed, 09 Sep 2026 08:00:00 GMT70% of clients would not trust a report prepared with AI. What went wrong at Deloitte and PwC, why, and five questions to ask any adviser.https://theoryintelligence.com/briefing/synthetic-respondents-vs-real-respondents/https://theoryintelligence.com/briefing/synthetic-respondents-vs-real-respondents/Tue, 08 Sep 2026 08:00:00 GMTA 2026 ESOMAR paper by a synthetic data vendor and Google concludes qualitative research stays with real humans. Where synthetic works and where it fails.https://theoryintelligence.com/briefing/survey-data-quality-crisis-bots/https://theoryintelligence.com/briefing/survey-data-quality-crisis-bots/Mon, 07 Sep 2026 08:00:00 GMTKantar estimates 30 to 40% of online survey responses are compromised and bots pass quality checks 99.8% of the time. What it means for your decisions.https://theoryintelligence.com/briefing/what-is-verified-primary-research/https://theoryintelligence.com/briefing/what-is-verified-primary-research/Sun, 06 Sep 2026 08:00:00 GMTVerified primary research is evidence from identified human sources whose identity and role have been confirmed, with a record the client can inspect.https://theoryintelligence.com/briefing/expert-network-vs-research-partner/https://theoryintelligence.com/briefing/expert-network-vs-research-partner/Sat, 05 Sep 2026 08:00:00 GMTExpert networks sell access by the hour. A research partner verifies the people, runs the interviews and signs the answer. When to use each, with market data.https://theoryintelligence.com/briefing/independent-ai-vendor-evaluation/https://theoryintelligence.com/briefing/independent-ai-vendor-evaluation/Fri, 04 Sep 2026 08:00:00 GMTMcKinsey, Bain, PwC and Capgemini now have formal partnerships with OpenAI or Anthropic. Who can still give an honest answer to 'should we buy this'.https://theoryintelligence.com/briefing/questions-to-ask-before-hiring-a-consultant-about-ai/https://theoryintelligence.com/briefing/questions-to-ask-before-hiring-a-consultant-about-ai/Thu, 03 Sep 2026 08:00:00 GMTA buyer's checklist for the era of AI-assisted advice. Ten questions, the answers that should worry you, and the answers a trustworthy firm gives.https://theoryintelligence.com/briefing/what-is-research-provenance/https://theoryintelligence.com/briefing/what-is-research-provenance/Wed, 02 Sep 2026 08:00:00 GMTResearch provenance is the documented chain from every claim in a report back to its source. What a provenance appendix contains and why it is the new minimum.